Understanding the Complexity of an Easy Explanation
If you want to help someone succeed on this multifaceted and multi-purpose platform called Facebook, you first have to understand and then explain what this online phenomenon is, and what benefits it offers. Furthermore, this needs to be done in an easy enough way so that they can understand.
Facebook is; Whatever it is, in the Eyes of the Beholder!
The intent, emotional state and mindset of the user at any given moment will decide what the Facebook platform really is.
Understanding the Complexity
Well, that is exactly the difficulty when trying to explain Facebook. While we know it is the leading and fastest growing marketing, advertising and sales platform, and we have all the data to prove it; the best targeting possibilities, ROI, conversion rates, remarketing options, and optimization the client could always come up with a line like: “My daughter told me that I need more likes” or “My wife said I need more pink!”
Tip for marketers: We must understand this complexity, and we do. Some of us even use it very well. Nevertheless, it is vital to have the client’s understanding and collaboration. A client understanding of Facebook will allow the best use of this kind of content-driven, emotional marketing.
So How Can We Best Explain the Multi-Purpose, Ever Changing, Ever Growing, Blue Friending Giant?
How can we best explain Facebook? We can do so by relating it to real life, by giving examples, allegories and metaphors from real life. Yes “Facebook is a real-life situation online” is always the best speech. It is always the best way to get my clients and an international team of account managers to start and get into the right frame of mind in order to exploit this amazing platform in the best way possible.
Summary: Real Life Allegories Are One Cool Way to Explain Facebook to Clients
Real life allegories are one cool way to explain Facebook to clients. It works well for me. In my next post, I will share more specific allegories and metaphors explaining Facebook’s Environment, Context and the Facebook User State of Mind, including some expert tips for marketers.
A Non-Metaphorical Call-to-Action
For now, I hope you have enjoyed and benefited enough to also share some more usable Facebook real life allegories of your own: humour is welcomed so we could all enjoy more productive professional entertainment.
… Next: How to explain Facebook to clients III: “The Facebook Environment, Context and the Facebook User State of Mind”